Our Business

Memorable experiences delivered with unsurpassed client-service and value.

We are the Kingdom’s leading hospitality, and food and beverage provider. With the exclusive rights to the Applebee’s and Ocean Basket brands, we create memorable experiences for our clients through great food and service.
Today, we operate dozens of restaurants throughout the Kingdom. With exciting opportunities on the horizon, we will leverage our relationships with the largest brands to expand throughout the Middle East and North Africa.

Milestones & Announcements

2021
2017

Tarfeeh Launches

Diners Elite Program App

2017

Tarfeeh Opens Ocean Basket in

Ryadh, Saudi Arabia

2016

Applebee's Saudi Arabia Wins Best Marketing Award

2009

Applebee's Saudi Arabia Wins Developer of the Year

2007

Applebee's Saudi Arabia

Franchisee of the Year

2006

Applebee's Saudi Arabia

Franchisee of the Year

2003

First Applebee's opens in

Jeddah, Saudi Arabia

Achieving excellence through committed and responsible leadership, striving for excellence through innovations and team spirit.