• 1996

    Established TARFEEH in 1996 as a family themes park business, headquartered in Jeddah (Saudi Arabia), fully owned by SEDCO Holding (Saudi Economic & Development Co.)
  • 1999

    Launched China Gate
    Popular Buffet Concept
  • 2003

    Launched Applebee’s
    World’s Largest Casual Chain
  • 2007

    Logo changed
  • 2014

    Different identity was created
    Launched Romano's Macaroni Grill
    Popular Italian Chain from the USA
  • 2015

    Launched Ocean Basket
    South Africa’s Leading Seafood Chain