TARFEEH was established in 1996. The Company is a wholly owned subsidiary of Saudi Economic Development Company (SEDCO) which is one of the largest business conglomerates in the Kingdom of Saudi Arabia with a dynamic global presence.
Apart from being the largest franchisee of Applebee’s in the Middle East, TARFEEH also enjoys the status of being one of the biggest company in the casual dining franchise segment in Saudi Arabia. TARFEEH has embarked on a very aggressive expansion plan across all regions in the country and is keenly exploring opportunities of expanding its operations in other GCC countries.
The parent company, SEDCO is based in Jeddah, Saudi Arabia. It is organized into three business groups – Real Estate, Financial Investments and Direct Investments. SEDCO holds huge market share across a wide range of industries such as Hotels, Travel, Tourism, Real Estate, Automobile Leasing & Shopping Malls. Apart from this, the Company also invests directly in other overseas projects like Real Estate.
Waleed Bin Mahfouz, Chairman“Ever since we established TARFEEH in 1996, all our professional team members have remained focused on delivering our main objective of becoming the best casual dining provider in the region. Our goals and objectives are built on our unwavering personal and business values.
As we move forward, we intend to add more reputable international brands to our portfolio. We look for brands that match up with our values and principles, and seek long term relationships with all our business partners. The Company takes pride in relying on experienced and dedicated professionals to drive the business agendas forward, and delivering outstanding financial returns to shareholders.”
Ahmed Saleem Marashde, Chief Executive Officer“At TARFEEH, we acknowledge that the outstanding teams who work in our restaurants are the foundation of our success and growth. Our dedicated and professional team members work together to create an extraordinary experience for our guests. We strive to provide our people with a positive work environment, supported by comprehensive training and development programs to achieve their personal and professional goals. We recognize the individual success that strengthens and enhances the success of our company.
Being involved in our communities is an integral part of our business strategies. We encourage our teams in all restaurants to adopt a school or work with local charity groups to participate in local events benefiting their community. We work to provide an outstanding and memorable experience for our guests every day. Our fresh and creative food; knowledgeable and gracious service combine to provide a specific occasion experience within a casual dining budget.”
1996Established TARFEEH in 1996 as a family themes park business, headquartered in Jeddah (Saudi Arabia), fully owned by SEDCO Holding (Saudi Economic & Development Co.)
1999Launched China Gate
Popular Buffet Concept
World’s Largest Casual Chain
2014Different identity was createdLaunched Romano's Macaroni Grill
Popular Italian Chain from the USA
2015Launched Ocean BasketSouth Africa’s Leading Seafood Chain